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Brian Coote, Senior Wealth Advisor ScotiaMcLeod®, a division of Scotia Capital Inc.

Welcome

“People don’t care how much you know until they know how much you care”
Nick Murray, The Excellent Investment Advisor

Information is ubiquitous today, and in fact, you may feel overwhelmed by the vast quantities of it you have access to. Fortunately, Portfolio Manager Brian Coote, along with his team of specialists can take this responsibility off your hands, as the solutions available to our clients at Scotia Wealth Management are second to none in Canada. Brian has over 20 years experience helping clients coordinate their financial lives to allow them to meet their goals.

We will construct a high-quality portfolio customized to meet your goals, and then increase your chances of success by considering the human factors of investing and educating you on how to have the right mindset to succeed. Contact us today to learn more about how we can work with you to improve the probability of your financial success!

Human factors is about making it easier for people to do the right thing, and harder to do the wrong thing. In industries like aviation and healthcare, human factors optimization leads to fewer mistakes and accidents. The same principles can be applied to your portfolio.

As it applies to investing, consider that no matter how well informed you are about investment markets, you are still human! You experience emotions that have nothing to do with solid evidence and don’t make it easy for you to make rational decisions at times. The human instinct to react quickly is not usually helpful in the investment world, where cooler heads prevail, and often, doing nothing is the best choice.

Brian and his team believe that by paying attention to human factors, we can help you be more successful in reaching your financial goals through advance planning and consulting with the appropriate specialists.

You can learn more about integrating human factors in investing here.